AI Insights · Timothy · January 2024
Top 5 Social Networking Apps on iOS in Nigeria - Q4 2023
Explore the performance of the top 5 social networking apps on iOS in Nigeria during Q4 2023, with insights on weekly downloads, revenue, and active users.
The fourth quarter of 2023 saw dynamic trends among the top social networking applications on iOS in Nigeria. Here's a closer look at the performance of the leading five apps: Telegram Messenger, BIGO LIVE-Live Stream, Go Live, Dingtone: Phone Calls + Texts, Facebook, and Vyke: Second Phone Number. The data, sourced from Sensor Tower, provides a comprehensive overview of the weekly downloads, revenue, and active users for these applications.
Telegram Messenger experienced a varied performance in the quarter. Weekly revenue showed a peak of approximately $5.3K during the final week of December, with a consistent range between $1.3K and $1.8K for most weeks. Weekly downloads fluctuated, reaching a high of around 46.8K in early December, while weekly active users remained relatively stable, hovering around 580K to 600K.
BIGO LIVE-Live Stream, Go Live recorded notable peaks and troughs. Revenue spiked to roughly $4.2K in late November but dipped to around $769 in mid-December. Downloads remained steady, with minor fluctuations, averaging around 2.8K to 3.1K weekly. Active users showed a gradual increase, peaking at around 33K in the last week of the year.
Dingtone: Phone Calls + Texts maintained a consistent performance. Weekly revenue averaged between $1.2K and $1.9K, while downloads hovered around 800 to 900 per week. Active users remained stable, fluctuating slightly between 6K and 6.6K throughout the quarter.
Facebook showed robust activity with weekly revenue ranging from $902 to $1.4K. Downloads were strong, peaking at approximately 34.4K in mid-December. Active users demonstrated significant engagement, consistently around the 2.8M to 2.9M mark, peaking at about 2.96M in early December.
Vyke: Second Phone Number had a modest performance. Revenue varied, with a peak of around $1.1K in early November and a low of $640 in the last week of December. Downloads remained low but steady, with a notable spike to 798 in late November.
For more detailed insights and data, visit Sensor Tower. The trends observed in Q4 2023 highlight the diverse usage patterns and engagement levels for these leading social networking apps in Nigeria.